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Be Ready for the Bugs! New AfterBite Combo Packs

April 10, 2009 - Littleton, NH

New AfterBite® Combo Packs Allow Outdoor Enthusiasts to Tame Stings and Bites in The Backyard and Backcountry

With the warmer weather just around the corner, thoughts will soon turn to enjoying the outdoors once again. But along with the warmer temps, bugs – and bug bites – are sure to follow. That’s why outdoor enthusiasts need to be ready with the #1 selling insect bite treatment, AfterBite® -- The Itch Eraser™.

      New for this Spring, Tender Corp. is unveiling two more trusted solutions to help consumers take the Ouch Out of the Outdoors: AfterBite® Backyard and AfterBite® Outdoor. Offering a double shot of bite relief, the Backyard Combo Pack includes a .5 Oz tube of the original, ammonia-based Itch Eraser and a .7 Oz tube of AfterBite®
Kids, a cream formula consisting of baking soda, tea tree oil and vitamin E.  AfterBite® Kids provides children with gentle relief from the pain and swelling that accompanies the scariest of insect bites and stings that can occur in the backyard.

      Likewise, families and outdoor enthusiasts need to be equally ready for the bug bites that can happen while on hikes, camping trips and on the beach, where they could also sustain stings from jelly fish and other marine life. For such occasions, Tender offers the AfterBite® Outdoor Combo Pack, featuring Kids and NEW AfterBite® Outdoor. Containing a powerful yet soothing, gel formula of baking soda, ammonia and tea tree oil, Outdoor is the go-to choice for the most aggressive bites and stings.

      “More so than ever, outdoor enthusiasts need to be mindful of insects bites earlier in the season,” says Tender president Jennifer Cusick.
      
      Indeed, due to global warming, an increasing number of mosquitoes, black flies and other biting insects are appearing earlier in the spring and summer and sticking around longer. *

     “Nothing sinks quality time in the outdoors quite like a painful insect bite or sting,” said Cusick, adding, “with the new After Bite® dual packs, we’re giving consumers of all ages the tools they need to tackle any insect bite or sting and allow them to get on with enjoying their favorite outdoor activities.”

    After Bite® Backyard and After Bite® Outdoor Combo Packsretail for $5.99 each. Single packs of After Bite® ($3.49), After Bite® Outdoor ($3.99) and After Bite® Kids ($3.99) can also be purchased separately.

      
About Tender Corporation
Tender Corporation is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. The company maintains offices and distribution centers in Barrie, Ontario; Rotterdam, Holland; Newbury, England; and Oakland, California. Currently, its products are distributed in over 40 countries. Founded in 1975,
the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser™, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits.
        
      More recently, Tender has established exclusive partnerships with Z-Medica®
(maker of the hemostatic product QuikClot®) and Strategic Science Technologies, LLC (maker of the foot moisturizing cream HealthiFeet®) to distribute their products through food, drug and mass retail channels. The company also maintains a contract packaging division, which produces OTC products for a variety of clients. Many of
Tender’s products are packaged in innovative ways that make them extremely convenient to use as well as environmentally responsible. Partial proceeds from the sale of the company’s products go to Tender Corporation’s Environmental Scholarship Fund. Complete product information is available on the company's web site:
www.tendercorp.com

*Source: World Health Organization, Fact Sheet No. 192.


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