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Tender Adds Chigger & Ant Treatment to AfterBite® Family

January 10, 2009 - Littleton, NH
 
New Cooling Gel Formula Offers Rapid Relief from Pests in Southern and Midwestern Regions

Tender Corp., a manufacturer of leading topical first aid products designed to enhance consumers’ enjoyment of the outdoors and quality of life, today announced the release of AfterBite® Chigger & Ant.

      The latest addition to America’s #1 selling bite treatment AfterBite® -- The Itch Eraser™, AfterBite® Chigger & Ant was specially formulated to quickly eliminate the itching and swelling caused by bites and stings from chiggers and fire ants. A persistent problem in Southern and Midwestern states, chiggers and fire ants inflict painful bites and stings that can quickly ruin an enjoyable family outing, backyard barbecue or camping trip.

       Chigger & Ant joins Tender’s line of leading bite and sting treatments, which includes the extra strength AfterBite® Outdoor, the original AfterBite® and gentle, non-stinging AfterBite® Kids.
     
       “With AfterBite Chigger & Ant, Mom will have a complete arsenal of solutions for treating the worst that nature’s insects can throw at her family,” says Tender president Jennifer Cusick.

      AfterBite® Chigger & Ant consists of a formula containing ammonia, baking soda and tea tree oil, all three of which have been used for years in home remedies for treating insect bites and stings. Unlike other products which only temporarily mask the itching, AfterBite® Chigger & Ant’s formula attacks the pain and itching. The formula’s
antiseptic properties also work to fight against infection.  

Chiggers and Fire Ants a Growing Problem
Each year more than 20 million people are stung by fire ants. Unlike mosquitoes, which sting only once, a single fire ant can sting repeatedly. Initially, the venom from fire ant stings result in a localized intense burning sensation, which often leaves behind a painful and maddeningly itchy pustule. If broken, the pustules can become infected, which makes it doubly important to reduce scratching by using an effective anti-itch topical like AfterBite® Chigger & Ant.  Chiggers, a member of the arachnid family, are the microscopic larvae of Harvest Mites. Contrary to popular belief, they do not suck blood. These parasites feed on the skin cells of animals, including household pets and humans.  Chiggers do not actually bite or sting. Rather, they form a hole in the skin and then inject digestive enzymes, which break down the skin cells. They then chew up tiny parts of the inner skin, causing severe irritation and swelling. The
severe itching, which occurs when the chigger detaches from its host, is accompanied by red pimple-like bumps, which can become quite painful and unsightly if not treated quickly with an antiseptic topical like AfterBite® Chigger and Ant.

Avoiding Chiggers & Ants
There is no fool-proof way to avoid these pests, Cusick says, but families and outdoor enthusiasts can reduce the likelihood of coming in contact with them by steering clear of their habitats, including tall brush, weeds and undergrowth. They should, she says, also cover up any exposed skin, use a repellent containing a CDC-approved active ingredient such as DEET or Picaridin, and always carry AfterBite® Chigger & Ant, in case the inevitable happens.
     
       “Whether Moms or outdoor enthusiasts live in areas where these pests are a
perennial problem or are just visiting these regions on holiday, they need to be
prepared with AfterBite® Chigger & Ant and Tender’s other AfterBite® products,” says
Cusick.
     
       “The bugs will always be ready, so families need to be too.”

AfterBite® Chigger & Ant (MSRP$3.99) will be available in a .7 oz. tube beginning in
late January.
                  
About Tender Corporation

Tender Corporation is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. The company maintains offices and distribution centers in Barrie, Ontario; Rotterdam, Holland; Newbury, England; and Oakland, California. Currently, its products are distributed worldwide in over 40 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser™, a full line of well-known insect repellents, first-aid (treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits.

      More recently, Tender has established exclusive partnerships with Z-Medica® (maker of the hemostatic product QuikClot®) and Strategic Science Technologies, LLC (maker of the foot moisturizing cream HealthiFeet®) to distribute their products throughfood, drug and mass retail channels. The company also maintains a contract packagingdivision, which produces OTC products for a variety of clients. Many of Tender’sproducts are packaged in innovative ways that make them extremely convenient to useas well as environmentally responsible. Partial proceeds from the sale of the company’sproducts go to Tender Corporation’s Environmental Scholarship Fund. Completeproduct information is available on the company's web site: www.tendercorp.com
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