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New Natrapel® 8 Hour Provides Outdoor Enthusiasts with Safe, DEET-Free Bug Bite Protection

April 10, 2009 - LIttleton, NH

Finally an effective formula that provides consumers with all of the protection of DEET – without the DEET!

It has become that dreaded rite of summer: as soon as the bugs come out, so does the DEET.  And while many consumers loathe the heavy chemical smell and greasy feel of DEET-based repellents, they’ve continued to use them. Why? The reality is that the non-DEET repellents available have simply not worked as well – until now.

In response to consumer demand for a DEET-free repellent that’s as effective as DEET, Tender Corp. has developed the NEW Natrapel® 8 hour.  Containing 20% of the active ingredient Picaridin, Natrapel® 8 hour offers families up to eight hours of protection from mosquitoes, black flies, ticks and other biting insects.

“Our research has shown overwhelmingly that a majority of consumers harbor serious concerns about the health effects of DEET repellents but have continued to use them, because there’s been no suitable alternative,” says Tender’s President Jennifer Cusick. “With the introduction of the new Natrapel® formula, Tender is fulfilling a long-standing consumer need for a repellent that works as well as DEET but has none of its perceived health concerns,” she added.

In head-to-head studies [2] , the new Natrapel® 8 hour equaled the level of protection or bettered that of medium-DEET products with the same concentration level for a majority of the most common biting insects, including disease carrying mosquitoes (which are responsible for the spread of West Nile Virus) and ticks (which are responsible for the spread of Lyme Disease).

Unlike DEET-based products, The New Natrapel® 8 hour is non-oily, non-greasy and offers a mild scent rather than the heavy repellent smell that consumers have had to put up with if they wanted to stay protected.

Safe for the whole family, Natrapel® 8 hour is equally well suited for the backyard and the backcountry. Hunters, anglers and hikers can breathe a sigh of relief knowing that Natrapel®’s as effective as DEET formula won’t ruin fishing line or sunglasses, should they inadvertently happen to spray some on these or any other plastics.

Natrapel® 8 hour will be available in Spring ’08 in both a 3.5 oz. pump (MSRP$5.99) and as convenient 12-piece wipes (MSRP$5.99), which will be easy to stow in a pocket or purse. Partial proceeds from the sale of Natrapel® will go to Tender Corporation’s Environmental Scholarship Fund. For more information on the new Natrapel® 8 hour, check out the “Natrapel® 8 hour Fact Sheet”.

About Tender Corporation
Tender Corporation is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. The company maintains offices and distribution centers in Barrie, Ontario; Rotterdam, Holland; Newbury, England; and Oakland, California. Currently, its products are distributed in over 40 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser™, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits.
       
More recently, Tender has established exclusive partnerships with Z-Medica® (maker of the hemostatic product QuikClot®) and Strategic Science Technologies, LLC (maker of the foot moisturizing cream HealthiFeet®) to
distribute their products through various retail channels. The company also maintains a contract packaging division, which produces OTC products for a variety of clients. Many of Tender’s products are packaged in innovative ways that make them extremely convenient to use as well as environmentally responsible. Partial proceeds from the sale of the company’s products go to Tender Corporation’s Environmental Scholarship Fund. Complete product information is available on the company's web site: www.tendercorp.com

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1 In 2007, Tender Corp. conducted 1200 habit and attitude studies in northern and southern U.S. markets. 89% of respondents noted health concerns about using DEET. See more info on attached “Natrapel Fact Sheet”
2 See “Efficacy Data on Bayrepel” 2007 Study.
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