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Ben’s® 30 Wipes

July 1, 2007 - Littleton, NH
GET BEN’S® OR GET BITTEN!
NEW BEN’S® WIPES OFFER OUTDOOR ENTHUSIASTS ADDED CONVENIENCE AND LESS WASTE

In its ongoing effort to provide hikers, hunters, anglers, campers and other outdoor enthusiasts with the most effective tools for defeating biting insects, Tender Corp. introduces Ben’s® 30 Tick & Insect Repellent Wipes. New for 2007, Ben’s® 30 Wipes offer outdoor enthusiasts the same effective alcohol-free 30% DEET-based formula that the Ben’s brand is famous for, but in a delivery system that affords far greater application control and convenience.

"Windy conditions often accompany our best days in the outdoors, which can make it difficult to apply repellent using conventional methods, such as sprays and pumps, without over spraying occurring," says Tender Corp.’s brand manager, Jen Cusick.

Cusick continued, "Since you can apply the repellent on the Ben’s 30 Wipes directly to the skin or clothing, neither wind nor rain can disrupt you from fully administering the product and protecting yourself."

Along with greater control, Ben’s® 30 Tick and Insect Wipes also provide greater convenience. Available in 12 pc box (MSRP$4.99) and 3pc clamshell package (MSRP$1.99), Ben’s® 30 Wipes can be easily stowed in your pocket or day pack, when you need to travel light.

Made by Tender Corporation (the makers of After Bite® -- The Itch Eraser™), Ben’s® 30 Tick and Insect Repellent is comprised of a water-based solution containing 30% of the active ingredient DEET. The CDC (Centers for Disease Control and Prevention) recognizes repellents containing DEET as providing consumers with the most effective protection against bites from mosquitoes, including those infected with West Nile Virus (WNV), and from ticks, which are responsible for the spread of Lyme Disease.

‘The Ben’s® 30 Difference’: Positive Economic, Health and Olfactory Advantages
Unlike most DEET repellents, which contain alcohol, Ben’s® 30 is a water-based solution -- a significant difference for outdoor enthusiasts for several key reasons. Alcohol evaporates at a faster rate than water, and when it does DEET goes along for the ride. Therefore, an alcohol-based repellent does not last as long as a water-based one. As such, with Ben’s® 30 outdoor enthusiasts are getting more repellent for their money. Water-based repellents are also safer; since it contains no alcohol, Ben’s® 30 is less likely to catch alight. Lastly, whereas alcohol creates a strong aroma -- that traditional "insect repellent" smell -- Ben’s® 30’s water-based formula offers a milder and much more pleasant scent.

The Right Size and Level of Protection for Your Family’s Outdoor Activity
With West Nile Virus, Lyme Disease, Eastern Equine Encephalitis and other dangerous insect-borne diseases a growing concern during warmer weather months, outdoor enthusiasts need a repellent that they can trust will provide effective protection, and Ben’s® 30 more than fits the bill. Ben’s® 30 with DEET offers up to eight hours of protection per application and, best of all, it’s also safe to apply to children. According to the American Academy of Pediatrics, repellents containing a DEET concentration level of 30%, such as Ben’s® 30, are safe to apply to children over two months. For a stronger level of DEET protection, Tender also offers Ben’s® 100 Max Formula, which keeps you protected for up to 12 hours with just one application. Containing 98% DEET, Ben’s 100 is ideal for hunters, anglers and other outdoor enthusiasts who are traveling in heavily bug-infested areas within North America or around the globe. (For additional advice on avoiding mosquito bites this summer, see “Tender’s Top Five Tips for Enjoying the Outdoors” document.) In addition to the Wipes, Ben’s® 30 comes in a variety of other sizes, including a large 6 oz. Eco-Spray can (MSRP$4.99); a 4 oz. pump (MSRP$4.49) for smaller storage areas such as backpacks, hunting compartments and tackle boxes; and a 1.25 oz bottle (MSRP$2.99), which can be stored conveniently in a pocket or glove box for quick retrieval.

BEN’S 30 BENEFITS
  • WATER-BASED SOLUTION ALLOWS LESS ABSORPTION OF DEET
  • LESS ABSORPTION MEANS HIGHER EFFICACY – WATER BASED FORMULAS LAST LONGER
  • WATER-BASED DEET FORMULAS ARE LESS FLAMMABLE THAN ALCOHOL BASED FORMULAS
  • WATER-BASED PRODUCTS ARE SAFER FOR THE ENVIRONMENT; THEY CONTAIN NO VOC’S (VOLATILE ORGANIC COMPOUNDS)
LINKS
American Academy of Pediatrics’ Summer Tip Sheet
Centers for Disease Control & Prevention (CDC)
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